Branding
Nothing

No logo - logo

What if we helped the brain subconsciously brand for you? What if there was no logo, and we were left to fill in the gaps? Research shows that we learn far better by doing and participating than watching passively. So why not have the audience participate?

It’s all in the name

Typically, you see a logo, identify it and make associations, rarely saying the brand out loud. By censoring the logo and incorporating it into language we encourage the audience to fill in the gaps placing Nothing in the subconscious through the conscious.